
YITH Infinite Scrolling Premium v1.27.0 – Improve UX with Endless Scroll
Introduction
YITH Infinite Scrolling Premium brings modern browsing behavior to your WooCommerce store or blog. Instead of forcing users to click “Next Page,” it loads content dynamically as they scroll. This ensures better user experience, longer engagement, and higher conversions by keeping customers focused on your products or content without interruption.
Key Features
- Enable infinite scrolling on multiple sections (shop, blog, categories, etc.).
- Choose from three pagination types: Infinite Scrolling, Load More Button, and AJAX Pagination.
- Customizable loader icons or upload your own custom loading image.
- Custom “Load More” button label and style with CSS classes.
- Flexible animations for smooth content loading transitions.
- Unique option panel for each section to manage settings independently.
- Automatically update page URL when new content loads, preserving user position on reload.
- Lightweight and optimized for WooCommerce and WordPress blogs.
Why Use YITH Infinite Scrolling?
Modern users are accustomed to endless scrolling, as seen on social media platforms. Adding infinite scroll to your WooCommerce store reduces friction, improves browsing speed, and encourages customers to explore more products without breaking flow. This can directly improve sales and session time while making your website look sleek and professional.
Pros & Cons
| Pros | Cons |
|---|---|
| Smooth and modern navigation experience. | Can load many items, which may affect performance on slow servers. |
| Customizable loader icons and button styles. | Requires careful setup for SEO compatibility. |
| Works with WooCommerce and blog sections. | Older themes may need adjustments for full support. |
| Automatically updates URLs for better usability. | Users with very large catalogs might prefer paginated browsing. |
How It Works
- Install & Activate: Add the plugin via your WordPress dashboard.
- Choose Sections: Decide where infinite scrolling applies (shop, blog, categories, etc.).
- Set Pagination Style: Select between Infinite Scroll, Load More button, or AJAX pagination.
- Customize Loader: Upload your own loading animation or use built-in options.
- Improve UX: Test and optimize user experience across devices.
Comparison with Alternatives
| Feature | YITH Infinite Scrolling | Ajax Load More | Jetpack Infinite Scroll |
|---|---|---|---|
| WooCommerce Support | ✅ Full | ⚠️ Limited | ❌ No |
| Custom Loader Icons | ✅ Yes | ✅ Yes | ❌ No |
| Multiple Pagination Types | ✅ Yes | ⚠️ Limited | ❌ No |
| URL Update on Scroll | ✅ Yes | ❌ No | ❌ No |
| Ease of Use | ✅ Very Easy | ⚠️ Medium | ✅ Easy |
Download YITH Infinite Scrolling Premium
YITH Infinite Scrolling Premium v1.27.0 is an essential plugin for WooCommerce stores and blogs looking to deliver a seamless browsing experience. By enabling automatic loading of content, it keeps users engaged and improves overall website navigation.


